Friends have also garnered praise from the likes of , among others, Nylon Magazine, The NME and Creature Mag who had this to say about them: "(Friends)boast a classic pop sound and their single 'Friend Crush' is simply the epitome of cool…This Brooklyn quintet are led by lead singer Samantha Urbani whose vocals drip with a gritty sex appeal that relays the heat of a NYC summer… The bass and percussion on 'Friend Crush' is sultry, with an instantaneously memorable keys/guitar hook that'll have you humming this track for weeks to come. Urbani's vocals are effortless and simultaneously flawless- this band is definitely one to watch for 2011, and they haven't even started recording their debut album yet."

"Gemini finds Tatum constructing a striking, solitary monument to just about anyone who moped, sulked, or bedsat their way through the 1980s. His love of dreamy, fuzzy, handcrafted guitar-pop isn't far removed from the Radio Dept. or the Pains of Being Pure at Heart, but he displays a more comprehensive and widespread commitment to classic indie pop sounds. ... While Tatum plays hopscotch with his collection of 4AD, Factory, and Slumberland records, Gemini has plenty more to offer than sonic verisimilitude. ... Tatum carves a tunnel from Ibiza's beaches to Manchester's rain-soaked fairgrounds, and in the process, captures a lot of what is exciting about underground music's classic indie-pop fixation." --Pitchfork